Previous work
Case studies from earlier chapters.
Complete initiatives from previous roles — what changed, and what I'd do differently.
2022
Marsh
Allied Health
Developing a buying journey for allied health professionals.
UX & UI Design
2021
Marsh
Consolidating five legacy insurance sites into one scalable platform
Sport consists of national insurance programs that service multiple audiences.
UX Research
2021
Marsh
Driving Design Ops
Driving Design Ops through limited available data.
UX Research
2022
Marsh
Proto Personas
Working within restricted environments, there's often a need to develop methods to overcome data and resource constraints — proto-personas as a starting point when there isn't enough resourcing to build and validate true personas.
UX researchworkshopspersonas