Lauren Murphy

About

Experience

ASX — Australian Securities Exchange

Product & Service Design Manager Aug 2024 — Present

Experience Design, Team Lead Dec 2023 — Aug 2024

Product Designer Nov 2022 — Dec 2023

  • Leading product and service design across a complex, regulated environment, shaping the operating model and end-to-end journeys
  • Product owner for the data subscription channel — setting direction, prioritising the backlog and shaping a roadmap around business value, while partnering with engineering and QA to deliver
  • Establishing behavioural analytics capability, building reporting and insight practice
  • Building the design system from the ground up with a token-driven structure to enable AI-assisted workflows
  • Coaching designers and product owners, building capability and maturity across the team

Marsh McLennan

Experience Designer Nov 2018 — Oct 2022

  • Implementation of single domain strategy and digital experience across the integration of acquired businesses into Marsh
  • Design system development for external digital insurance platform
  • Research and development of internal tools to enhance broker workflows and systems integrations
  • Development of end to end journeys for online products
  • Guiding strategic design decisions related to core and new functions

AFK Agency

Designer Nov 2017 — Nov 2018

Clients included: Mini Cooper, BMW, Ernst & Young

  • User interface design across multiple brands
  • Facilitating workshops, prototyping, user testing and delivering insights
  • UAT testing and development reviews

Love Agency

Designer Jul 2016 — Oct 2016

Clients included: Crown, Crownbet (now part of SportsBet), miRunners

  • UX solutions across iOS and Android devices
  • Working to deliver incremental improvements and optimising assets

Skills

  • Design leadership across product and service
  • Establishing design practice, standards and operating models
  • AI-enabled practices across product workflows
  • Product ownership, driving delivery end-to-end
  • Behavioural analytics and CRM-integrated insight
  • Hands-on user research and usability testing
  • WCAG-compliant delivery and accessibility practice across design and engineering

Education

2018 — 2019

Graduate Diploma in UX/UI

Billy Blue College of Design

2010 — 2014

Bachelor of Arts (Media) / Fine Arts (Photomedia)

UNSW